— PRACTICE AREA 01 — ADTECH

PRECISION
MARKETING

Full-stack AdTech on deterministic, first-party telco data. Agencies guess. We observe 70M+ subscribers — location, recharge, device, behavior. Real signals. Real conversion.

THE PROBLEM WE SOLVE

Most marketing wastes budget on inferred audiences and platform-reported metrics. Quantica targets real, observed behavior — driving 30–50% lower CPA.

Deterministic first-party telco data — not cookie inference
Owned delivery layer — no third-party auction dynamics
Offline + online linkage: target by retail visits, movement patterns
30–50% lower CPA when telco targeting layered with digital
— FULL STACK

Not just campaigns. A complete growth system.

Six capabilities no traditional agency can replicate — built on Pakistan's only deterministic telco dataset.

Data-Led Audience Building

Personas, lookalike modeling, mobility cohorts, CRM matching — from actual subscriber behavior, not browser history.

Cross-Channel Orchestration

Coordinated SMS, voice, Google, Meta, and app campaigns — unified audience logic, frequency capping, cross-channel attribution.

VRBT Passive Audio

Brand audio delivered as caller tunes every time a subscriber makes a call. Non-skippable. Massive passive reach.

Campaign Analytics

Response tracking and attribution proxies giving real visibility into effectiveness — not just platform-reported reach.

Managed Performance Marketing

SEO, app installs, digital media — fully managed, integrated with telco audience intelligence.

Enterprise Audience Onboarding

CRM matching and suppression logic — activate your first-party data at telco scale.

—— PRODUCTS IN THIS STREAM

Four tools. One marketing engine.

BOOST
Boost — Targeted Campaign Platform

Self-serve AdTech with telecom filters: demographics, location, behavior. Launch in minutes, reach up to 70M.

Self-serve 70M+ reach Same-day launch
AWAAZ
Awaaz — Voice Engagement Platform

Robo-calls, IVR campaigns, and missed call services — highest engagement in low-data segments where voice beats SMS.

Robo-calls IVR Missed-call flows
VRBT
VRBT — Voice Ring Back Tone Marketing

Audio brand ads delivered as caller tunes. Every call plays your brand message — passive, non-intrusive, impossible to skip.

Audio branding 70M+ impressions Non-skippable
MKT
Marketing Services

Managed performance marketing across search, social, and app platforms — integrated with Quantica's telco audience intelligence.

SEO Digital Ads App Installs Media Buying

Launch your first
precision campaign.

Same-day setup. 70M+ reach. Fully measurable.