— Analytics Consulting & Products · Network Strategy

BRANCH NETWORK
OPTIMIZATION

KPI-scored geo-spatial analysis identifying exactly where to open, close, or consolidate branches. Wealth score, ARPU, digital wallet penetration, subscriber density — all composited into a single ranked decision map.

— Six KPI Inputs

Every signal. One composite score.

Subscriber Density

Active subscriber counts per zone — identifying high-concentration areas justifying branch presence or expansion.

Wealth Score Heatmap

Recharge-derived socioeconomic scoring mapped by district — shows purchasing power distribution across the catchment.

ARPU by Zone

Average Revenue Per User as a proxy for customer lifetime value — ranked by district for prioritization.

Digital Wallet Penetration

JazzCash adoption rates per area — indicates digital readiness and appetite for financial services.

Gender Demographics

Male/female subscriber distribution — critical for products with gender-differentiated demand patterns.

Composite KPI Score

All signals combined into a 0–100 branch viability score per zone — immediate ranked prioritization output.

— Who Uses This

Built for network decision makers

Cookies infer intent. Boost observes it — from recharge patterns, location, device usage, and digital activity of 70M+ subscribers.

Banks & Fintechs

Branch and agent banking network optimization, ATM placement, mobile banking rollout.

Retail Chains

Store network expansion, franchise territory planning, underperforming location identification.

Microfinance

Branch deployment in high-demand, underserved markets using financial inclusion signals.

Telecom & Utilities

Service center placement, distribution network optimization, infrastructure rollout.

Stop opening branches
on gut feel.

75M+ data points. District-level precision. 2-week delivery.