— Analytics Consulting & Products · Alternative Credit

CREDIT SCORING
& RISK INTELLIGENCE

Alternative data models for the underbanked — creditworthiness assessment using telco behavioral signals as financial proxies. Pakistan's first telco-derived credit scoring model, built on 70M+ subscriber signals.

— The J-Score Model

Telco data as a financial signal.

Pakistan has 70M+ mobile subscribers but a fraction with formal credit history. J-Score bridges the gap — using real behavioral signals to assess creditworthiness for the underbanked population.

Recharge Regularity

Consistent recharge patterns indicate stable income — a reliable proxy for financial behavior and repayment capacity.

ARPU & Spend Tier

Average revenue per user as a financial strength signal — differentiating premium, mid-tier, and low-value subscribers.

JazzCash Activity

Mobile wallet transaction frequency and value — strong indicators of digital financial behavior and credit propensity.

Network & Device Signals

Smartphone ownership, data consumption, and network usage patterns as socioeconomic and stability indicators.

— Use Cases

Who needs J-Score

Banks

Expand consumer and SME lending to underbanked segments — without traditional credit bureau dependency.

Fintechs & BNPL

Pre-qualify BNPL and micro-loan applicants at scale — reduce default rates with behavioral signal data.

Microfinance Institutions

Target high-propensity borrowers in Tier 2 and rural markets where formal credit data doesn't exist.

Insurers

Risk stratification for micro-insurance products — enable financial inclusion at meaningful scale.

Credit intelligence
for the underbanked.

J-Score: telco-derived. 70M+ profiles. Deployable immediately.