— Practice Area 04 — Data & Advisory

ANALYTICS CONSULTING
& PRODUCTS

Real behavioral data. National scale. Insights activated through Quantica's own platforms in days — not months. Traditional consultants deliver decks. We deliver decisions.

THE PROBLEM WE SOLVE

Businesses rely on surveys and incomplete datasets — poor decisions, inefficient expansion, missed opportunities. Quantica uses real behavioral data at national scale.

Real behavioral data — not survey samples
Insights activated via Boost, CPaaS, IoT in days
Geo-spatial intelligence unavailable from any other provider in Pakistan
Decks, dashboards, and campaign activation — in one engagement
—— Products

From data to decisions

CON INT
Consumer Intelligence Analytics

Behavior patterns, movement analysis, demographic profiling, market sizing from 70M+ subscriber signals.

Retail · Banks · FMCG · Real Estate
GEO INT
Market & Geo-Spatial Intelligence

Location intelligence, mobility insights, market sizing, trade zone analysis — the most complete spatial data in Pakistan.

Site selection · Market entry · Expansion planning
BRANCH
Branch Network Optimization

KPI-scored geo maps identifying where to open, close, or consolidate — wealth score, ARPU, digital wallet penetration.

Banking · Retail · Microfinance · Telecom
MOBILITY
Population & Mobility Mapping

Real-world movement analysis across 666+ geo-polygons — commute flows, peak-hour density, area affinity.

FMCG · Transit · Real estate · Government
OD MAP
Origin Destination Mapping

Dominant travel corridors, transfer hubs, cross-district flows — where Pakistan actually moves.

Transport · Logistics · OOH · Retail expansion
GEO DEM
Geo-Spatial Demographics Analysis

Age, gender, SEC tiers, digital behavior, device type — mapped at district or polygon level nationwide.

FMCG · Banking · Retail · Healthcare
APP ACQ
App Acquisition & Custom Segmentation

High-quality installs using telco-defined personas — 30–50% lower CPA, lookalike modeling at telco scale.

FinTech · E-commerce · HealthTech · EdTech
FTFALL
Footfall & Density Analysis

Visitor counts, time-of-day patterns, catchment mapping, competitor benchmarking — physical space intelligence.

Retail · Banking · OOH · Events
INC WLT
Income & Wealth Analysis

Recharge behavior, device tier, data consumption as wealth signals — SEC A–E zone mapping nationwide.

Banking · FMCG · Real estate · Luxury
CREDIT
Credit Scoring & Risk Intelligence

Alternative data models for underbanked populations using telco behavioral signals as financial proxies.

Banks · Fintechs · Microfinance
CUSTOM
Custom Analytics & Advisory

Segmentation, mobility analysis, competitive intelligence, and strategy formulation for bespoke needs.

Enterprises · Public Sector
MOB ID
Mobile Identity & Verification

Telco-backed KYC, authentication, and fraud prevention — frictionless onboarding at scale.

Banks · Fintechs · E-commerce · KYC
— Who Buys Analytics Consulting & Products

Multi-stakeholder decision makers

CMO

Targeting precision, audience segmentation, campaign ROI, and customer acquisition strategy.

CEO / Strategy

Market expansion decisions, market sizing, competitive positioning, and new geography feasibility.

CTO / CIO

Data integration, platform enablement, API access, and technical delivery of scoring models.

CDO / Analytics

Advanced modeling, BI dashboards, segmentation frameworks, and ongoing analytics retainers.

Stop guessing.
Start knowing.

Real behavioral data. National scale. Actionable in weeks.