— Analytics Consulting & Products · Acquisition Intelligence

APP ACQUISITION &
CUSTOM SEGMENTATION

High-quality app installs and user activation using telco-defined personas. Deterministic targeting — not probabilistic inference — for maximum LTV and 30–50% lower CPA vs digital-only campaigns.

— The Approach

Define audience first. Then campaign.

Ideal User Persona Definition

Work with Quantica analysts to define your ideal app user profile, then match against 70M+ subscribers.

Lookalike Audience Building

Upload your high-LTV user list — ML models find statistically similar profiles at telco scale.

Multi-Channel Activation

Activate across SMS, Google, Meta, and in-app with unified frequency capping and cross-channel attribution.

Install Quality Optimization

Target by digital behavior signals — app history, data usage, device type — for users who install, activate, and retain.

Custom Segmentation Reports

Audience size, behavioral profiles, geographic distribution, and engagement propensity — delivered before campaign launch.

Post-Campaign Attribution

Measure installs, activations, and in-app events attributed to Quantica audience segments vs. control groups.

Stop paying for installs
that don't convert.

Telco-defined personas. 70M+ reach. 30–50% lower CPA.