— Analytics Consulting & Products · Movement Corridors

ORIGIN DESTINATION
MAPPING

Dominant travel corridors and movement flows across Pakistan — where people travel from and to at city, district, or national scale. Derived from actual network signals, not GPS opt-in or survey data.

— What OD Mapping Reveals

The flow of 70 million people.

Dominant Movement Corridors

Top travel routes ranked by volume, frequency, and traveler demographic — for transport planning and OOH placement.

Transfer Hub Identification

Where population flows converge — major interchange zones and high-throughput locations for services or advertising.

Cross-District Travel Flows

Volume of travel between any two districts — regional market sizing, territory design, logistics optimization.

Commuter vs Visitor Classification

Daily commuters vs occasional visitors vs one-time travelers — precise channel and service design by behavior type.

Peak Travel Time Analysis

When specific O-D pairs are most active — morning rush, lunchtime, evening commute, weekend leisure.

Segment-Level Profiling

Demographic and behavioral profiling of travelers on each corridor — age, gender, SECfor each O-D pair.

— Applications

Applied across multiple sectors

Transport Planning

Route prioritization, capacity planning, new corridor identification for public and private operators.

OOH Advertising

Billboard placement at highest-traffic corridors for maximum impressions from target demographics.

Logistics & Supply Chain

Distribution center placement and last-mile delivery zone design based on actual demand flows.

Retail Expansion

Location selection at natural points of convergence for target customer segments.

Map where Pakistan
actually travels.

Network-signal derived. National scale. District precision.